CREOVISIO × NC FAMILY
BUILDING THEFOUNDATION.TOGETHER.
Phase I Stewardship + Services
PAIN INTO PURPOSE + PEARL GLAM
October 2026 → January 2027 · Milestone-led. Progress-dependent. Reviewed together.
VIEW THE AGREEMENT ↓01 — THE AGREEMENT
TWO PROJECTS. ONE FOUNDER-FAMILY PARTNERSHIP.
PAIN INTO PURPOSE
CURRENT FAMILY CASH INVESTMENT
Build the Phase I foundation for the movement, content engine, referral pathway and connection into VIBEUP Transform.
PEARL GLAM
CURRENT FAMILY CASH INVESTMENT
Build the Phase I brand, digital presence, content system and early commercial foundation.
These are reduced Founder-family investments, not CREOVISIO's normal commercial project value.
Both projects receive shared Luke + Nicholas Founder Stewardship.
Nicholas is presently not taking his corresponding Founder allocation as cash because these are NC Family projects.
Luke additionally provides specialized execution that would otherwise require outside professionals.
PIP
$5K
PEARL
$2.5K
02 — THE WORK
SHARED FOUNDER STEWARDSHIP
LUKE + NICHOLAS
- Vision
- Truth
- Order
- Strategy
- Discernment
- Leadership
- Stewardship
- Major decisions
SPECIALIZED EXECUTION
LUKE
- Website
- Digital development
- Creative architecture
- Content
- Marketing systems
- Funnels
- Technology
- Implementation
- Partner coordination
- Music / entertainment expertise where applicable
SEPARATELY ATTRIBUTABLE VALUE CAN FLOW BOTH WAYS.
When material, these are identified and agreed transparently.
PAIN INTO PURPOSE
- Ongoing strategic Stewardship with Nicholas and the family
- PIP strategy and architecture
- Website development and iteration
- Landing pages and funnel architecture
- Content strategy and architecture
- Campaign development and content creation support
- Social distribution systems
- Nicholas interview / video architecture
- Short-form content systems
- ZAMÁ collaboration architecture and landing / funnel development
- Referral-flow development
- Thrive deliverable strategy and oversight
- Marketing coordination
- Technology architecture and CRM / lead-flow
- Partner coordination
- Business-model refinement
- Transform / VIBEUP integration strategy
- Analytics, learning and iteration
- SOP development as processes become proven
- Ongoing creative and strategic direction
PEARL GLAM
PERLA FIRST. BRAND SECOND.
Pearl Glam should develop around Perla's authentic interests, wellbeing, creativity and evolving identity. The project serves the child. The child does not serve the project.
- Phase I brand strategy and positioning
- Visual and creative direction
- Website / landing experience and digital architecture
- Content pillars and content-development framework
- Storytelling architecture
- Social-media foundation and initial content systems
- Product / service exploration
- Early partnership opportunities
- Monetization / commercial exploration
- Music / entertainment industry strategy where appropriate
- Artist / talent-development perspective where appropriate
- Systems and workflows
- Audience-learning framework
- Family review and Stewardship
- Age-appropriate, authentic development of Pearl Glam
03 — ROADMAP
PIP
- Finalize PIP digital foundation
- Refine website + funnel
- Establish ZAMÁ referral pathway
- Activate first content
PEARL
- Truth + discovery
- Confirm identity and positioning
- Establish brand architecture
- Begin digital foundation
PIP
- Activate consistent content rhythm
- Test story / message resonance
- Begin measurable referral activity
- Evaluate lead quality
PEARL
- Launch initial digital presence
- Begin content experimentation
- Test storytelling themes
- Identify strongest creative signals
PIP
- Optimize content + referral engine
- Document conversion learnings
- Refine partner operations
- Assess referral economics
PEARL
- Refine based on real-world response
- Deepen successful themes
- Test commercial opportunities
- Document learnings
PIP
- What worked?
- What resonated?
- What should continue?
- What deserves greater investment?
PEARL
- What did Perla enjoy?
- What is sustainable for the family?
- What should change?
- What is the next right phase?
MILESTONES, NOT HARD DEADLINES. Progress depends on approvals, content, collaborators, market response and what we learn.
04 — ECONOMICS
LET THE WORK BEGIN TO FUND THE WORK.
PIP REFERRAL ECONOMICS
For qualifying CREOVISIO referral revenue originating through PIP.
10%
PIP / NC FAMILY
30%
LUKE
30%
NICHOLAS
30%
FOUNDER POOL
The PIP allocation recognizes the separately owned family's origination value; the Founder Pool first supports approved CREOVISIO operating costs, project obligations and reserves before any discretionary distribution.
THE ZAMÁ EXAMPLE
At 7 customers: $16,800
PIP
$1,680
LUKE
$5,040
NICHOLAS
$5,040
FOUNDER POOL
$5,040
BASELINE CREOVISIO OPERATIONS ≈ $738
POTENTIAL REMAINING POOL ≈ $4,302
At approximately seven illustrative $8K customers, the referral engine begins approaching the level where the Founder Pool can materially offset the $5K monthly PIP family investment while also supporting CREOVISIO infrastructure.
- CORE OPERATING COSTS — Base44 ≈ $600/mo, GoHighLevel Admin ≈ $100/mo, Google Business ≈ $18/mo, Website Hosting ≈ $20/mo. Baseline ≈ $738/mo.
- Future approved operating expenses: technology, software, marketing systems, contractors, team members, paid advertising, legal, accounting / tax, development, design, production.
- PROJECT REIMBURSEMENT — Available Founder Pool cash can be prioritized toward offsetting the $5,000 monthly PIP family cash investment, to the extent agreed and supported by available revenue.
- COMPANY RESERVE — Luke + Nicholas may mutually determine an appropriate CREOVISIO operating reserve.
- REMAINING FOUNDER POOL — After approved costs, reimbursements and reserves, any remaining balance may be retained, reinvested, allocated toward another approved project, or distributed between Luke + Nicholas by mutual Founder agreement.
- Material or new expenses remain subject to Founder approval according to CREOVISIO governance.
VIBEUP REFERRALS
VIBEUP remains a separate platform and may maintain separate referral economics for customers it independently originates. Working terms remain subject to applicable definitive agreements.
05 — WHY IT WORKS
FAMILY ALIGNED
Founder-family pricing keeps early investment responsible.
VALUE RECOGNIZED
Founder Stewardship and specialized contributions remain visible.
PERFORMANCE ALIGNED
Successful activity can increasingly fund continued development.
TRANSPARENT
Services, referrals, expenses and Founder economics are not unnecessarily blended.
THE GOAL IS NOT TO COUNT CONTRIBUTIONS. IT IS TO CREATE ENOUGH CLARITY THAT EVERYONE CAN CONTRIBUTE GENEROUSLY.
AGREEMENT
NC FAMILY × CREOVISIO
PHASE I STATEMENT OF WORK
Pain Into Purpose
$5,000 / month
Pearl Glam
$2,500 / month
INITIAL REVIEW: October 2026 → January 2027
Milestone-led Stewardship + professional-services engagement.
This SOW governs the services described here. It does not modify ownership, Founder equity, CREOVISIO governance, VIBEUP, Transform, Pain Into Purpose ownership, referral agreements or other separately governed rights unless expressly amended in writing.
CREOVISIO
Luke Jensen
Co-Founder
Luke Jensen
✓ Signed electronically
September 28, 2026
NC FAMILY
Nicholas Courchesne
Founder & Owner
PENDING SIGNATURE
NC FAMILY
Nancy Courchesne
Founder & Owner
ACKNOWLEDGED / REVIEWED
BUILD WHAT IS TRUE. PROVE WHAT WORKS. LET THE WORK FUND WHAT COMES NEXT.