BRAND · STORY · EXPERIENCE · GROWTH
The right story, brought to life through the right experiences, creates connection.That connection is what sparks growth.
In a free 15 minute call, we’ll identify opportunities to improve your business, and where to start. With no obligations.
SELECTED RESULTS
Selected results from Luke’s ventures and client work.
Client engagement
Residential lifestyle brand · 2022
Business and event model, property-launch system
The 250+ property network belongs to the company; this engagement was the Lifestyle brand and its launch system.
View project
Client engagement
E-learning platform · 2019
Growth strategy and strategic partnerships
Global strategic partners were connected through the work; audience size is not quantified.
View project
Client engagement
Restaurant & hospitality · 2013 — 2014
Newsletter, social, loyalty and event strategy
The source states no period for the audience growth, so none is shown.
View project
Client engagement
Maritime charter & tourism · 2012 — 2014
Event strategy, digital marketing and sales
Reach is campaign and event-strategy reach, not paying customers.
View project
Client engagement
Business growth programs · 2022
Business model and launch campaign design
The source states phases and client counts rather than calendar periods.
View project
Founder venture
Social wellness platform · 2015 — Present
Festival, residential and partnership programming
Aggregate for the 2015–2022 era: attendances rather than unique customers, and sponsorship rather than investment capital.
View project
Founder venture
Philanthropic lifestyle platform · 2014 — 2015
Launch, partnerships and cause programming
Funding and donations are separate outcomes and are never combined.
View project
Client engagement
Restaurant & lounge · 2009 — 2010
Weekly event strategy and a new brunch concept
The event night and the brunch concept are separate results — not the revenue of every night of the week.
View project
Client engagement
Multifamily technology · 2020 — 2022
Growth leadership through a partner merger and new product divisions
The company’s 250+ property footprint is company-wide, not a portfolio managed directly here.
View project
Client engagement
Regenerative real estate · 2022 — 2024
Brand, investor narrative, financial modeling and implementation
Fundraising rather than sales revenue; the source states no separate measurement period.
View project
Founder venture
Events & community · 2010 — 2011
Launch and founding infrastructure
Funding, revenue and the acquisition are three separate outcomes.
View project
Founder venture
Digital commerce · 2011 — 2014
Founder-led business development and scaling
Only the figures the project record states consistently are shown.
View project
Client engagement
Multifamily development · 2018 — 2021
Resident engagement, events and digital marketing
Two Chicago launches in this engagement; the company’s wider 300+ portfolio is its own.
View project
Client engagement
Luxury property management · 2016 — 2019
Resident experience and community marketing
The acquisition value in the project record is a property event, not revenue generated by this work.
View project
Client engagement
Boutique hospitality · 2021 — 2022
Guest-services technology, retreat programming and event infrastructure
Delivered outcomes only — no revenue or customer figures are claimed.
View project
Client engagement
Co-live & co-work hospitality · 2021 — 2023
Core messaging and presentation
No booking or conversion figures are claimed.
View projectStrategic advisory
Electric motor technology · 2021 — 2022
Investor, website and sales messaging, and growth planning
Financing is a company event described in the project record; this card states the advisory contribution.
View projectSwipe to explore
Your story gives people a reason to care.
Your brand makes it compelling.
The experience turns connection into growth.
We connect all three.
Strategy, storytelling, design, technology, marketing, sales, communications, partnerships, programming, and operations.
Your Growth Blueprint maps the path from where you are to what comes next.
See the opportunity. Define the plan.
Prepare the people, systems, and resources.
Launch, refine, and compound growth.
Your next steps
Brands, businesses, technology, hospitality, wellness, and communities, each built and grown through different chapters.
Founder · Growth Strategist · Creative Director
Luke brings business purpose into focus, shapes the story, and connects it to experiences that help a business grow. His work spans brand, technology, marketing, sales, operations, and community, from strategy through activation.
Meet LukeQuestions
In 15 minutes we look at your business together, identify multiple opportunities to improve it, and decide where to start. You leave with a clearer sense of the next step, whether or not we work together.
It is the strategic architecture: the brand story, customer experience, and priorities that connect your business to its next stage of growth. The scope and depth are shaped around your business, and the completed Blueprint is yours to keep.
Yes. You can implement it independently, commission a custom one-time project, or choose a scoped Growth Partnership for ongoing direction and agreed execution. Advertising, specialist production, and ongoing channel management are included only where expressly scoped.
Let’s look at your business, identify the opportunities, and find the right starting point.
No obligations. Luke replies personally to arrange a time.
What Partners Feel
Luke doesn't just build a company with you — he carries it beside you. With VIBEUP, I always felt held: someone quietly holding the structure so I could hold the vision.
Founder · VIBEUP